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PrabirMukhopadhyay

Visual Ergonomics for Communication Design: A Layperson's Approach

Visual Ergonomics for Communication Design: A Layperson's Approach

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The book explains the principles of ergonomics and how to apply them in communication design, product labeling, information system design, and map design. It is designed for anyone with no technical background or prior knowledge of ergonomics, and is illustrated with examples from real life.

Format: Hardback
Length: 106 pages
Publication date: 21 December 2022
Publisher: Taylor & Francis Ltd


Ergonomics is a field that applies the principles of human-computer interaction to various aspects of communication design, including pictograms, icons, logo design, product labeling, information systems in space, and visual ergonomics in simple map design. This comprehensive book covers these topics in depth, providing readers with a solid understanding of how ergonomics can be effectively applied to improve the usability and efficiency of communication design.

Chapter 1: Introduction to Ergonomics
In this chapter, the author introduces the concept of ergonomics and explains its importance in communication design. The author defines ergonomics as the study of how people interact with tools, devices, and environments to achieve optimal performance, comfort, and safety. The chapter also highlights the significance of ergonomics in today's digital age, where technology plays a significant role in our daily lives.

Chapter 2: Pictograms and Icons
In this chapter, the author explores the use of pictograms and icons in communication design. The author discusses the principles of effective pictogram design, such as simplicity, clarity, and consistency. The author also provides examples of well-designed pictograms and icons from various industries and applications.

Chapter 3: Logo Design
In this chapter, the author discusses the principles of effective logo design. The author explains how logos should be designed to be memorable, recognizable, and scalable. The author also provides examples of well-designed logos from various industries and applications.

Chapter 4: Product Labeling
In this chapter, the author explores the principles of effective product labeling. The author discusses the importance of clear and concise labeling, as well as the use of visual cues to enhance product recognition. The author also provides examples of well-designed product labels from various industries and applications.

Chapter 5: Information Systems in Space
In this chapter, the author discusses the principles of effective information systems in space. The author explains how information systems should be designed to be user-friendly, efficient, and safe. The author also provides examples of well-designed information systems in space from various industries and applications.

Chapter 6: Visual Ergonomics in Simple Map Design
In this chapter, the author discusses the principles of effective visual ergonomics in simple map design. The author explains how maps should be designed to be easy to read, understand, and navigate. The author also provides examples of well-designed maps from various industries and applications.

Chapter 7: Key Points
In this chapter, the author summarizes the key points covered in the previous chapters. The author also provides practice sections and exercises designed to help the reader revise what they have learnt.

Chapter 8: Conclusion
In this chapter, the author concludes the book. The author emphasizes the importance of ergonomics in communication design and encourages readers to apply the principles covered in the book to improve their own design practices.

No technical background or prior knowledge of ergonomics is needed to understand this book. The author has written the book in a clear and concise manner, making it accessible to anyone (even those from arts and humanities backgrounds). The book is filled with examples from real life, which help to illustrate the concepts discussed in the book.

In conclusion, this book is a valuable resource for anyone interested in improving their communication design skills. The author's comprehensive coverage of ergonomics in communication design provides readers with a solid understanding of how to apply the principles of ergonomics to create effective and user-friendly designs. Whether you are a designer, developer, or simply someone who wants to improve their communication skills, this book is a must-read.

Weight: 385g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032436876

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