Visual Merchandising and Display: Bundle Book + Studio Access Card

Visual Merchandising and Display, Seventh Edition, provides comprehensive coverage of visual merchandising and display, with updated chapters on lighting, fixtures, interactive media, store planning, CAD programs, floor plans, and planograms, and a new section on Tools for Getting the Job. It includes six new case studies, Go Green boxes, self-quizzes, flashcards, videos, and instructor resources.

Format: Mixed media product
Publication date: 05 April 2018
Publisher: Bloomsbury Publishing PLC

Visual Merchandising and Display, Seventh Edition, is a comprehensive guide to the art and science of visual merchandising and display. It covers a wide range of topics, from classic techniques to the latest developments, and provides hundreds of global examples to illustrate how retailers can optimize their image with their target market. The book includes updated chapters on lighting, fixtures, and interactive media, expanded sections on store planning, CAD programs, floor plans, and planograms, and a new section called Tools for Getting the Job. New to this edition are six new case studies, extensively revised and updated images, and a new section called Tools for Getting the Job in Chapter 27, which includes tips for creating your own website and using platforms like Behance to showcase your portfolio. Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising. Visual Merchandising and Display STUDIO provides students with a range of study tools, including self-quizzes with scored results and personalized study tips, flashcards of terms and definitions, and videos that bring chapter concepts to life. Instructor Resources include an Instructor's Guide with Test Bank, PowerPoint® presentations, and a range of other resources to help instructors plan the course and use the text in the classroom.

Weight: 1498g
Dimension: 279 x 216 x 23 (mm)
ISBN-13: 9781501315367
Edition number: 7 ed