RussellBestley,PaulMcNeil
Visual Research: An Introduction to Research Methods in Graphic Design
Visual Research: An Introduction to Research Methods in Graphic Design
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- More about Visual Research: An Introduction to Research Methods in Graphic Design
Visual Research is a comprehensive guide to research methods for graphic designers and visual communicators, featuring over 200 color illustrations and case studies. It introduces key terms and theories, examines visual grammar and design literacy, audience, communication theory, and semiotics, and demonstrates how research can form the basis of effective visual communication and design problem-solving.
Format: Paperback / softback
Length: 256 pages
Publication date: 08 September 2022
Publisher: Bloomsbury Publishing PLC
Visual Research is a comprehensive guide that provides graphic designers and visual communicators with a wealth of research methods to create effective and purposeful design solutions. Packed with over 200 color illustrations, the book explores key terms and theories that underpin design research, including visual grammar, design literacy, audience, communication theory, and semiotics. Each chapter features case studies, many of which are new to this edition, that demonstrate how the application of research methods can form the basis of effective visual communication and design problem-solving. Instead of focusing solely on the end product, the book emphasizes the importance of discussing how research feeds into the design process.
The new edition of Visual Research includes case studies from renowned designers such as Matt Cooke, Colette Sadlier, and many others. It also brings together all of the key concept features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information on design methods for both print and on-screen design.
Overall, Visual Research is an essential resource for anyone seeking to enhance their design skills and knowledge through research-based approaches. Its comprehensive coverage of key terms, theories, and case studies provides a solid foundation for designing with clarity, purpose, and impact.
Weight: 870g
Dimension: 212 x 269 x 18 (mm)
ISBN-13: 9781350160569
Edition number: 4 ed
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