Volvo Model by Model

Volvo Model by Model is a book that invites readers to experience the company's landmark cars, including the 240, XC90, and 850, and examines Volvo's marketing strategies from safety to sporty. The book also highlights Volvo's cultural impact, as it accounts for one-third of the Swedish dream Villa, Volvo, Vovve. Volvo is undergoing a resurgence in the 2020s, with record sales for six consecutive years and huge interest in wider Scandinavian culture and design.

Format: Hardback
Length: 160 pages
Publication date: 22 September 2023
Publisher: The Crowood Press Ltd

The book invites readers, both Volvo enthusiasts and those with a more general interest in motoring, to embark on a journey aboard the company's iconic cars. Volvo Model by Model takes readers on a captivating ride, offering a tactile experience of Volvo's vehicles, from the side-valve ÖV4 to the electric C40, with legendary models like the 240, XC90, and 850 in between. The book delves into Volvo's marketing strategies, exploring a range of themes, from safety to sporty and back again, with insights from contemporary road tests. Buckle up your Volvo-patented three-point safety belt and prepare for an exhilarating ride!

In the 2020s, Volvo is experiencing a remarkable resurgence, gaining widespread desirability with record sales for six consecutive years. This resurgence is accompanied by a growing interest in wider Scandinavian culture and design. Volvo Model by Model offers a fresh perspective on Volvo's cars and their cultural impact. Always daring to be different, Volvo stands out as a car manufacturer that truly encapsulates its home nation, accounting for one-third of the Swedish dream villa, Volvo, Vovve. While Volvo began its journey in 1927, the open-topped ÖV4 faced challenges in the harsh Swedish climate, marking a rare misstep in the company's history. However, along the way, Volvo has encountered some intriguing design choices, such as the 760. Despite a failed marriage with Ford, which produced one of Volvo's all-time best-selling models, Volvo has found a new home in China. Under the ownership of parent company Geely, Volvo is able to freely express its Scandinavian style, and today's sleek Swedes have been voted the best-designed range of cars by British motorists. Concept Recharge serves as a glimpse into an electric future for Volvo.

Weight: 916g
Dimension: 222 x 289 x 20 (mm)
ISBN-13: 9780719842115