Web Metrics for Library and Information Professionals

Library and information professionals must understand web metrics to measure the impact of online content. This book provides an up-to-date introduction to web metrics, with practical examples and future predictions. It covers the role of metrics, tools, and the growing importance of programming libraries. The book also emphasizes the importance of being critical of the misuse of web metrics.

Format: Paperback / softback
Length: 208 pages
Publication date: 21 September 2023
Publisher: Facet Publishing

Library and information professionals must now create, manage, and monitor a diverse array of online content, encompassing social media accounts, websites, and traditional research outputs that funders expect to be openly accessible online. Understanding the potential offered by web metrics is crucial in assessing the impact of individual or organizational content. This comprehensive book serves as an up-to-date introduction to a wide range of web metrics, offering practical examples of their effective utilization. It begins by delving into the role of metrics and their interplay with concepts from the broader field of library and information science, such as scientometrics and bibliometrics. The book explores the latest tools available, many of which have undergone significant advancements since the first edition. It also examines how the field is expected to evolve with the increasing availability of machine intelligence and artificial intelligence. This new edition has been extensively revised and updated to reflect the rapidly changing landscape of the field. It incorporates important developments, including the increased use and misuse of metrics within institutions, the growing interest in altmetrics, the expanding potential of artificial intelligence, and the regulatory constraints imposed by data legislation. In addition to updates to user-friendly tools and resources, there is a greater emphasis on programming libraries, as library and information professionals increasingly seek to engage with data. By leveraging these resources, professionals can gain valuable insights and make informed decisions to enhance the impact and reach of their online content.

Weight: 352g
Dimension: 153 x 234 x 15 (mm)
ISBN-13: 9781783305667