Thomas Horner
Werbewirkung und Controlling im Content-Marketing: Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen
Werbewirkung und Controlling im Content-Marketing: Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen
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- More about Werbewirkung und Controlling im Content-Marketing: Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen
Format: Paperback / softback
Length: 287 pages
Publication date: 27 July 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Der Autor beschreibt nicht nur die Anforderungen und Vorgehensweisen für die strategische Gestaltung von Content-Marketing, sondern stellt auf Basis der analysierten Wirkmechanismen ein umfassendes Content-Marketing-Controlling-Framework vor.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658370145
Edition number: 1. Aufl. 2022
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