What Sponsors Want: An Inspirational Guide For Event Marketers

The book "What Sponsors Want" offers a practical and conceptually grounded view of the future of sponsorship, arguing that the world of sponsorship marketing is too focused on impressions, logos, and money and that organizations have more valuable things to sell than digital and physical signage. It provides five key principles for successful sponsorship.

Format: Hardback
Length: 300 pages
Publication date: 18 September 2020
Publisher: World Scientific Publishing Co Pte Ltd

This book provides a comprehensive and pragmatic perspective on the future of sponsorship, grounded in the recognition that the world of sponsorship marketing is overly focused on impressions, logos, and monetary value, while overlooking the importance of genuine experiences. The author raises thought-provoking questions such as whether corporate sponsors genuinely believe that more logos are what their consumers desire and whether organizations selling sponsorship perceive nothing more valuable to offer than digital and physical signage. Drawing from a wealth of real-life experiences, industry insights, and third-party professional research, "What Sponsors Want" presents compelling arguments that the traditional bronze, silver, and gold sponsorship packages belong to an outdated model. In outlining the conceptual framework for successful sponsorship, this book offers five key principles that can guide organizations in their upcoming sponsorship challenges. By embracing these principles, sponsors can create truly meaningful and impactful partnerships that resonate with their target audience and drive long-term value for both parties.

Weight: 590g
Dimension: 160 x 235 x 25 (mm)
ISBN-13: 9789811219016