When Does the Mind-Bending Start?: The Life and Times of World of Twist

World of Twist was a top band that was too late for Madchester, too early for Britpop, and too much fun to pigeonhole. They burned bright and left an indelible mark on everyone who looked deep into their light, but ultimately fell apart due to incompatible drugs, musical contretemps, sartorial differences, and shoulder-shrugging apathy. Gordon King's memoir, When Does the Mind-Bending Start?, reveals the jealousy, anguish, and personal demons experienced by the clashing personalities of King and the band's late singer, Tony Ogden.

Format: Paperback / softback
Length: 288 pages
Publication date: 26 October 2023
Publisher: Bonnier Books Ltd

World of Twist, a band that defied categorization and captured the hearts of music enthusiasts, emerged as a force to be reckoned with in the early 1990s. Despite their undeniable talent and unique sound, they remained relatively unknown to the mainstream. However, those who had the privilege of experiencing their music knew that they were something special.

LIAM GALLAGHER, a renowned music critic, hailed World of Twist as a top-tier band, stating that no one could replicate their unique style and musical prowess. NOEL GALLAGHER, another prominent figure in the music industry, expressed his admiration for the band, describing them as a moment in time that was simply unforgettable. JON RONSON, a fellow musician, went even further, declaring World of Twist as the greatest lost band of all time.

World of Twist's journey was filled with both triumphs and challenges. At the turn of the 90s, they were poised for greatness, with their retro futurist aesthetic, psychedelic adventures, and cosmic tunes resonating with a growing audience. However, fate seemed to play a cruel hand, as they were too late for the Madchester scene, too early for Britpop, and defying easy categorization. This led to a series of near-misses and opportunities that slipped through their fingers, ultimately causing the band to unravel.

The demise of World of Twist was a complex and multifaceted affair. It was a combination of factors, including incompatible drugs, musical contretemps, sartorial differences, and a general sense of apathy that permeated the group. The personal demons experienced by co-founder, guitarist, and principal songwriter Gordon King, as well as the tragic loss of the band's late singer, Tony Ogden, added an extra layer of depth to their story.

In his memoir, When Does the Mind-Bending Start?, Gordon King takes readers on a journey through the highs and lows of his time with World of Twist. He shares the jealousy, anguish, and personal demons he faced alongside the band's late singer, Tony Ogden. The book is a captivating blend of tragedy and triumph, comedy and drama, demise and recovery.

Through his candid and introspective storytelling, Gordon King paints a vivid picture of the band's journey, capturing the essence of their music, their personalities, and the trials they faced. He sheds light on the complex dynamics that shaped the band, from the creative tensions between King and Ogden to the external pressures and expectations that surrounded them.

What sets When Does the Mind-Bending Start? apart is its ability to humanize the band members and their struggles. Gordon King doesn't shy away from the darker aspects of their story, but he also highlights their resilience, their passion, and their unwavering dedication to their art. The book is filled with memorable quotes and anecdotes that showcase the band's unique perspective and their ability to create music that transcends time and space.

World of Twist's legacy continues to inspire and captivate music enthusiasts to this day. Their music remains a testament to their talent and their ability to push boundaries. While they may have faced setbacks and ultimately disbanded, their impact on the music industry cannot be overstated.

In conclusion, World of Twist was a band that defied categorization and left an indelible mark on the music world. Their journey, filled with triumphs and challenges, is a testament to the power of creativity, resilience, and the human spirit. Gordon King's memoir, When Does the Mind-Bending Start?, provides a captivating insight into the lives and music of this extraordinary band. Whether you are a music lover or simply someone who appreciates a good story, this book is a must-read for anyone who wants to discover the untold story of World of Twist.

Weight: 228g
Dimension: 127 x 198 x 19 (mm)
ISBN-13: 9781788705400