When We Touch: Handshakes, hugs, high fives and the new science behind why touch matters

The book "When We Touch" explores the new science of human touch, explaining how it impacts every part of our lives, from healthy development to kissing and holding hands. It tackles appropriate touch across culture and gender and offers solutions to the modern epidemic of touch hunger.

Format: Hardback
Length: 272 pages
Publication date: 30 March 2023
Publisher: Orion Publishing Co

A Mind-Expanding Tour of What Touch Means

DAVID EAGLEMAN, a renowned neuroscientist and author of books such as "Incognito" and "Livewired," delves into the profound significance of touch in our lives. In his book "When We Touch," Professor Michael Banissy, a social neuroscientist, combines expert scientific insights with captivating anecdotes from 90s rom coms to office politics to explore the emerging field of human touch.

Through his groundbreaking work, Banissy unravels the intricate ways in which touch impacts every aspect of our existence. He explains why touch is crucial for healthy development, explores how kissing can be used as a tool for selecting genetically beneficial mates, and reveals how holding hands with a loved one can alleviate pain.

Banissy delves into the nuances of appropriate touch across different cultures and genders, shedding light on our unique "touch personas" and the reasons behind their variations. He also offers practical solutions to address the growing issue of "touch hunger" in our increasingly distanced world.

"When We Touch" is a captivating and entertaining exploration of our most overlooked sense, covering a wide range of touch-related moments, from the seemingly inconsequential to the most significant interactions between humans. This book provides a fresh perspective on the power of touch and its profound impact on our lives.

By delving into the science of human touch, Banissy offers valuable insights into the complexities of interpersonal relationships and sheds light on the ways in which touch can enhance our well-being, foster connections, and promote positive change in our world.

Weight: 468g
Dimension: 163 x 244 x 27 (mm)
ISBN-13: 9781398708723