Whiz Limited: The Finest of Tokyo Street

Whiz Limited is a Japanese streetwear brand established in 2000 by Hiroaki Shitano. It has a following in Japan, Hong Kong, and mainland China and has expanded to include a complete range of streetwear infused with an eccentric Japanese flair. This book features beautiful, newly shot photographs of collaborations with streetwear icons and an impressive archive of the brand's iconic sneaker designs.

Format: Hardback
Length: 256 pages
Publication date: 05 April 2022
Publisher: Rizzoli International Publications

Whiz Limited, a Japanese streetwear brand founded in 2000 by Hiroaki Shitano, has gained a significant following in Japan, Hong Kong, and mainland China. Shitano, known as a cult figure in the streetwear world, has been influenced by Hiroshi Fujiwara, a prominent figure in the industry. Initially specializing in handmade, printed tees, Whiz has expanded its offerings to include a comprehensive range of streetwear infused with an eccentric Japanese flair. Raised in the vibrant entertainment district of Shinjuku, Shitano's upbringing is evident in the clothing's distinct downtown urban vibe and predominantly dark color palette.

This book serves as a comprehensive chronicle of Whiz's history, showcasing some of its most notable projects to date. It features stunning, newly shot photographs of collaborations with renowned streetwear icons such as Hiroshi Fujiwara/Fragment, Mastermind, Stussy, A Bathing Ape, Bristol, Bountyhunter, M&M, Kappa, New Era, Disney, Hello Kitty, G-Shock, Peanuts, Porter, The North Face, Marmot, First Down, and the estate of Keith Haring. Additionally, the book boasts an impressive archive of the brand's iconic sneaker designs, featuring collaborations with heavy hitters like mita sneakers, Adidas, New Balance, Asics, Puma, Reebok, Mizuno, Converse, and Ugg. Whether you're a sneakerhead or a lover of streetwear style, this book is a must-have for its comprehensive coverage of Whiz Limited's journey and its collaborations with industry giants.

Dimension: 279 x 222 (mm)
ISBN-13: 9780847871346