Why You Eat What You Eat: The Science Behind Our Relationship with Food

Food knowledge is power!

Format: Paperback / softback
Length: 368 pages
Publication date: 05 February 2019
Publisher: WW Norton & Co

In today's unprecedented first-world pantry of abundance, access, and excess, "Why You Eat What You Eat" delves into the intricate psychology of eating. Rachel Herz explores the sensory, psychological, neuroscientific, and physiological factors that shape our eating habits. She unveils fascinating and surprising facts that influence food consumption, such as the impact of bringing reusable bags to the supermarket on our treat purchases, the influence of our beliefs about food on calorie burning, the alteration of our eating patterns due to TV, and the influence of visual and auditory cues on food taste.

Herz also shares practical techniques for managing cravings, such as resisting repeated trips to the buffet table and utilizing aromas to curb overeating. By blending social and scientific perspectives, "Why You Eat What You Eat" sheds light on how psychology, neurology, and physiology shape our relationship with food and how food affects our relationships with ourselves and others.

This book offers valuable insights into the complex interplay between our emotions, thoughts, and physical sensations and provides practical strategies for cultivating healthier eating habits and fostering a more positive relationship with food. Whether you are a food enthusiast, a health professional, or simply interested in understanding the inner workings of your eating behavior, "Why You Eat What You Eat" is a must-read for anyone seeking to gain a deeper understanding of the factors that influence our food choices.

Weight: 290g
Dimension: 141 x 209 x 23 (mm)
ISBN-13: 9780393356601