Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity

Davanti Nella Gara, an Italian bicycle company, has been brought back to the Peloton by competitors after decades of market dominance. The company's second-generation owner seeks out the counsel of an old friend and successful businessman to transform the company into a dominant new culture based on respect and humility, highly efficient processes, and an owner who leaves a bright future for the people and company he's known and loved his entire life.

Format: Paperback / softback
Length: 380 pages
Publication date: 08 April 2022
Publisher: Taylor & Francis Ltd

Davanti Nella Gara, an Italian bicycle company, has long been considered the best in the world when it comes to racing bikes. However, after decades of market dominance, competitors have managed to bring the industry leader back to the Peloton. The companys second-generation owner, who longs for retirement, faces a challenging situation as a tired product lineup is causing profits to decline, and the firms market value will not support his desired exit. Seeking guidance, the owner turns to an old friend and successful businessman, who steers him toward a fast and remarkable transformation. This transformation is fueled by a relentless focus on innovation excellence.

The novel delves into the art and science of innovation, exploring the exhilarating world of European bike racing and the vibrant culture of Italy. It introduces a diverse cast of characters, each with their unique perspectives and contributions to the companys success. The companys leader, driven by a desire to learn and apply new ideas, embarks on a journey to reenergize Davanti. He realizes that he cares more about his employees than he ever thought possible and is willing to take risks to achieve their well-being.

A young innovator within the company struggles to bring a product idea to fruition and also rises to management positions. Along the way, he falls in love with a colleague. Another key character is the newly promoted R&D director, who brings teamwork and transparency to product development. Through their efforts, the company aligns itself entirely around innovation, deploying a well-defined and -sequenced transformation in just a year.

The transformation process is a complete and seamless one that can be replicated and scaled by most companies. The leader engages associates in the pursuit of the right vision and strategy, providing candid support as they unleash their creative sparks, work through personality conflicts, and face real-world challenges faced by businesses every day. They learn and apply traditional and modern approaches to innovation, ultimately achieving remarkable results.

Winning Innovation is an engaging business novel that offers valuable insights into the world of innovation, entrepreneurship, and leadership. It showcases the power of a relentless focus on excellence, the importance of teamwork, and the ability to adapt to changing market dynamics. The story is filled with memorable characters, compelling plotlines, and a rich sense of place, making it a must-read for anyone interested in the business world.

Weight: 740g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032139890