Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity

Davanti Nella Gara, an Italian bicycle company, has been brought back to the Peloton by competitors after decades of market dominance. The company's second-generation owner seeks out the counsel of an old friend and successful businessman to transform the company into a dominant new culture based on respect and humility, highly efficient processes, and an owner who leaves a bright future for the people and company he's known and loved his entire life.

Format: Hardback
Length: 380 pages
Publication date: 28 April 2022
Publisher: Taylor & Francis Ltd

Davanti Nella Gara, an Italian bicycle company, has long been considered the best in the world when it comes to racing bikes. However, after decades of market dominance, competitors have managed to bring the industry leader back to the Peloton. The company's second-generation owner, who longs for retirement, faces a challenging situation as a tired product lineup is causing profits to decline and the firm's market value is not enough to support his desired retirement. Seeking guidance, he turns to an old friend and successful businessman, who steers him toward a fast and remarkable transformation. This transformation is fueled by a relentless focus on innovation excellence.

The novel delves into the art and science of innovation, exploring the exhilarating world of European bike racing and the vibrant culture of Italy. It introduces a diverse cast of characters, each with their unique perspectives and contributions to the company's success. The company's leader, driven by a desire to learn and apply new ideas, embarks on a journey to reenergize Davanti. He realizes that he cares more about his employees than he ever thought possible and is willing to take risks to achieve their well-being.

A young innovator within the company struggles to bring a product idea to fruition and also rises to management positions. Along the way, he falls in love with a colleague. Another key character is the newly promoted R&D director, who brings teamwork and transparency to product development. Through their efforts, the company aligns itself entirely around innovation, deploying a well-defined and -sequenced transformation in just a year. This transformation is a complete and seamless process that can be replicated and scaled by most companies.

The leader engages associates in the pursuit of the right vision and strategy, providing candid support as they unleash their creative sparks, work through personality conflicts, and face real-world challenges faced by companies every day. They learn and apply traditional and modern approaches to innovation, combining them to create a unique and effective approach.

In conclusion, Winning Innovation is an engaging business novel that delves into the world of innovation, entrepreneurship, and corporate transformation. It offers valuable insights into the art and science of innovation, the dynamics of the European bike-racing circuit, and the culture of Italy. Through its characters, the novel explores the challenges and rewards of leadership, teamwork, and creativity, providing a compelling and inspiring story that will resonate with readers of all ages and backgrounds.

Dimension: 254 x 178 (mm)
ISBN-13: 9781032139906