Sascha Raithel,Charles R. Taylor,David W. Stewart,Alexander Mafael
Winning the Advertising Game: Lessons from the Super Bowl Ad Champions
Winning the Advertising Game: Lessons from the Super Bowl Ad Champions
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Format: Hardback
Length: 152 pages
Publication date: 17 January 2025
Publisher: Springer International Publishing AG
Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031775055
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