Women in PR History

This book explores the significant role of women in the evolution of PR, highlighting their contributions to the field across different regions and eras. It provides valuable insights into the history of PR and its impact on society.

Format: Paperback / softback
Length: 120 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd

The history of public relations (PR) has received limited attention over the years, and the role of women in PR has been an "untold story thus far." This book is the first attempt to shed light on the significant role that female pioneers have played in the evolution of PR. The book explores the field in a way that will offer insight into the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women's contributions to PR throughout the years and across the globe.

It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations. Then, the book moves on to specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand), and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African-American woman to open a US public relations agency.

This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses, and professional practice.

Weight: 240g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367687731