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Word of Mouth and Social Media
Word of Mouth and Social Media
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- More about Word of Mouth and Social Media
Format: Paperback / softback
Length: 176 pages
Publication date: 14 October 2024
Publisher: Taylor & Francis Ltd
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.
Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032929033
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