SimonHewitt
Word-of-Mouth in Contemporary Hollywood
Word-of-Mouth in Contemporary Hollywood
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Word-of-Mouth in Contemporary Hollywood explores how online communication can enable audiences to exert greater impact on film industrial practices, recontextualizing it in light of social media. It examines new film financing mechanisms, the role of 'Grassroots Intermediaries,' democratic crowdsourced methods of film distribution, and the potential future of Hollywood film exhibition.
Format: Hardback
Length: 218 pages
Publication date: 26 July 2023
Publisher: Taylor & Francis Ltd
Word-of-Mouth in Contemporary Hollywood offers a distinctive perspective on the potential for online communication to empower audiences to exert a more significant influence on film industrial practices than ever before. In a comprehensive examination of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt reinterprets word-of-mouth in the context of social media and explores the growing impact of audience participation.
Utilizing a 'Bourdieuconomic approach, he employs qualitative research methods to gain a deeper understanding of the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book delves into innovative film financing mechanisms that involve fans in securing production funds. It assesses the role of 'Grassroots Intermediaries' in contemporary film marketing campaigns. It critiques 'democratic crowdsourced methods of film distribution, and finally, it considers the potential future of Hollywood film exhibition.
By bridging the gap between the gift economy and commodity culture, this book appeals to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
Dimension: 234 x 156 (mm)
ISBN-13: 9781032353043
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