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Colin Bryar,Bill Carr

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

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Kim Scott, bestselling author of Radical Candor, provides an insiders account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level executives. The book offers unprecedented access to the 'Amazon way' and demonstrates that success is achieved through commitment to and execution of a set of well-defined principles and practices.

Format: Paperback
Length: 304 pages
Publication date: 18 August 2022
Publisher: Pan Macmillan


Working Backwards, a best-selling book by Kim Scott, provides valuable insights into Amazons approach to culture, leadership, and best practices. Written by two long-time top-level executives, Colin Bryar and Bill Carr, the book offers an insiders account of the company's remarkable journey of innovation.

Joining Amazon in the late 1990s, Bryar and Carr witnessed an era of unparalleled creativity and innovation. Their tenure at Amazon spanned a period that saw the birth of groundbreaking products and services, including Kindle, Amazon Prime, Amazon Echo, and Alexa, as well as Amazon Web Services.

Through the captivating story of these innovations, Bryar and Carr unveil the principles and practices that have propelled Amazons success. With their extensive experience, they offer unprecedented access to the "Amazon way," a set of well-defined, meticulously executed principles and practices that have proven to be repeatable, scalable, and adaptable.

Working Backwards demonstrates that success is not solely attributed to the brilliance of a single leader but rather to the commitment to and execution of a comprehensive set of principles and practices. The book provides valuable guidance for anyone interested in understanding the principles, processes, and practices of twenty-first-century management and leadership.

Highly regarded by industry experts, Working Backwards has received praise from Forbes, stating that it offers a "compelling story" and provides valuable insights into the principles, processes, and practices of twenty-first-century management and leadership. The Financial Times also commended the book, praising its ability to "give us the story as it developed at the time," making it worth the cover price itself.

In conclusion, Working Backwards is a must-read for leaders and professionals seeking to emulate Amazons success. By delving into the company's culture, leadership, and best practices, the book provides valuable insights and practical strategies that can be applied to any organisation, regardless of its size.

Weight: 218g
Dimension: 130 x 196 x 22 (mm)
ISBN-13: 9781529033847

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