World Tourism Cities: A Systematic Approach to Urban Tourism

World Tourism Cities: A Systematic Approach to Urban Tourism is a comprehensive textbook that examines the challenges and opportunities of urban tourism destinations in the 2020s. It covers city destination management, planning, development, marketing, branding, major issues, trends, and future opportunities, making it essential reading for tourism students.

Format: Paperback / softback
Length: 342 pages
Publication date: 08 November 2021
Publisher: Taylor & Francis Ltd

World Tourism Cities: A Systematic Approach to Urban Tourism is a groundbreaking and cutting-edge textbook that delves into the unique and contemporary landscape of urban tourism destinations in the 2020s. By comprehensively examining key issues, trends, challenges, and future opportunities for urban tourism destinations across the globe, as well as city destination management, this book offers a comprehensive and insightful perspective on the world of urban tourism.

The book is structured into four distinct parts, each serving a specific purpose. Part I provides foundational chapters that offer background information on world tourism cities. It begins by defining what constitutes a world tourism city and delving into the profound impacts of globalization and urbanization on these cities. The subsequent chapter explores the phenomenon of urban tourism, tracing its growth and development over time.

Part II delves into city destination management, planning, and development, presenting practical solutions and approaches. It covers topics such as effective city branding, strategic planning, and the promotion of tourism. The book offers valuable insights and methodologies for city managers and policymakers seeking to enhance the quality and sustainability of urban tourism destinations.

Part III examines major issues and trends that shape the world of tourism cities. It explores topics such as resident well-being and quality of life, sustainability, smart tourism, crises, and the rise of tourism in Asian cities. The final part identifies emerging opportunities for city tourism, highlighting potential areas for growth and innovation.

Written in a student-friendly tone, the book is adorned with rich illustrations and includes several engaging features. Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities) provide valuable insights and real-world examples, making the content accessible and relatable to tourism students.

In conclusion, World Tourism Cities: A Systematic Approach to Urban Tourism is a must-read for anyone interested in the field of urban tourism. It provides a comprehensive and up-to-date understanding of the challenges and opportunities facing urban tourism destinations, offering valuable insights and practical strategies for city managers, policymakers, and tourism professionals alike. By embracing a systematic approach, this book empowers readers to navigate the complexities of the urban tourism landscape and contribute to the sustainable growth and development of this vital industry.

Weight: 642g
Dimension: 175 x 246 x 25 (mm)
ISBN-13: 9780367629120