Timothy Garrand
Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
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Excellent- More about Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
A comprehensive guide to writing in interactive media contexts, based on user experience design principles, with a case study approach and supplemental resources for developing skills in advertising, marketing, technical communication, instructional communication, and creative media.
Format: Paperback / softback
Length: 312 pages
Publication date: 20 October 2023
Publisher: Taylor & Francis Ltd
This comprehensive guide is designed to provide practical guidance to students and practitioners in a diverse range of professional writing contexts, including advertising, marketing, technical communication, instructional communication, and creative media. By employing a case study approach and offering supplemental resources such as additional cases and documentation, as well as exercises for instructors, this eResource aims to enhance skills development and foster a deeper understanding of abstract principles.
Drawing upon the author's extensive experience in writing for multimedia and the web, this guide has been carefully refocused to reflect the dynamic communication and media environment of today. It offers a comprehensive framework for writing in interactive media, covering essential topics such as audience analysis, content strategy, visual design, and usability.
Each chapter of the guide is accompanied by real-world examples and case studies, allowing readers to apply the theoretical concepts to practical scenarios. The author's clear and concise writing style makes the content accessible to a wide audience, regardless of their prior knowledge or experience in writing for interactive media.
In addition to its practical value, this guide also serves as a valuable resource for instructors looking to incorporate interactive media writing into their curriculum. The supplemental resources and exercises provided offer opportunities for students to practice and apply their skills, while the instructor's guide provides guidance and insights for teaching this subject effectively.
Whether you are a student seeking to improve your writing skills in interactive media or a professional looking to enhance your communication abilities, this comprehensive guide is an essential tool for your success. By embracing the principles of user experience design and applying them to your writing, you can create effective and engaging content that resonates with your audience and achieves your desired outcomes.
Weight: 604g
Dimension: 178 x 254 x 22 (mm)
ISBN-13: 9781032554242
Edition number: 4 ed
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